Additional Campus Affiliations
Head, Business Administration
Anthony Petullo Professor, Business Administration
Professor, Business Administration
Professor, Center for Latin American and Caribbean Studies
Recent Publications
Torelli, C. J., Shen, J., & Rodas, M. A. (2024). Culture and Consumer Behavior: A Review and Agenda for Future Research. In M. J. Gelfand, & M. Erez (Eds.), The Oxford Handbook of Cross-Cultural Organizational Behavior (pp. 561-582). (Oxford Handbooks). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780190085384.013.22
Torelli, C. J., & Rodas, M. A. (2024). Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-50812-7
Cho, H., Guo, Y., & Torelli, C. (2022). Collectivism fosters preventive behaviors to contain the spread of COVID-19: Implications for social marketing in public health. Psychology and Marketing, 39(4), 694-700. https://doi.org/10.1002/mar.21613
Michel, G., Torelli, C. J., Fleck, N., & Hubert, B. (2022). Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands. Journal of Business Research, 142, 301-316. https://doi.org/10.1016/j.jbusres.2021.12.032
Torelli, C. J., Guo, Y., & Cho, H. (2022). Women’s Attitudes toward Sexual Objectification in Brands: A Political Ideology Perspective. Journal of the Association for Consumer Research, 7(3), 371-381. https://doi.org/10.1086/719585