Additional Campus Affiliations
Head, Business Administration
Anthony Petullo Professor, Business Administration
Professor, Business Administration
Professor, Center for Latin American and Caribbean Studies
Recent Publications
Ng, S., Torelli, C. J., Zhang, Y., & Li, Y. (2025). Globalization Unveiled: Navigating the Impact of Firm and Consumer. Foundations and Trends in Marketing, 19(2), 64-162. https://doi.org/10.1561/1700000081
Torelli, C. J., & Guo, Y. (2025). CULTURAL DETERMINANTS OF IDENTITY: Consequences for Consumer Behavior. In The Routledge Handbook of Identity and Consumption: Second Edition (pp. 378-389). Taylor and Francis. https://doi.org/10.4324/9781003383628-32
Torelli, C. J., Shen, J., & Rodas, M. A. (2024). Culture and Consumer Behavior: A Review and Agenda for Future Research. In M. J. Gelfand, & M. Erez (Eds.), The Oxford Handbook of Cross-Cultural Organizational Behavior (pp. 561-582). (Oxford Handbooks). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780190085384.013.22
Torelli, C. J., & Rodas, M. A. (2024). Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-50812-7
Cho, H., Guo, Y., & Torelli, C. (2022). Collectivism fosters preventive behaviors to contain the spread of COVID-19: Implications for social marketing in public health. Psychology and Marketing, 39(4), 694-700. https://doi.org/10.1002/mar.21613