Additional Campus Affiliations
Anthony Petullo Professor, Business Administration
Professor, Business Administration
Professor, Center for Latin American and Caribbean Studies
Recent Publications
Ng, S., Torelli, C. J., Zhang, Y., & Li, Y. (2025). Globalization Unveiled: Navigating the Impact of Firm and Consumer. Foundations and Trends in Marketing, 19(2), 64-162. https://doi.org/10.1561/1700000081
Torelli, C. J., & Guo, Y. (2025). CULTURAL DETERMINANTS OF IDENTITY: Consequences for Consumer Behavior. In A. Ruvio, & R. Belk (Eds.), The Routledge Handbook of Identity and Consumption: Second Edition (pp. 378-389). Routledge. https://doi.org/10.4324/9781003383628-32
Torelli, C. J., Shen, J., & Rodas, M. A. (2024). Culture and Consumer Behavior: A Review and Agenda for Future Research. In M. J. Gelfand, & M. Erez (Eds.), The Oxford Handbook of Cross-Cultural Organizational Behavior (pp. 561-582). (Oxford Handbooks). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780190085384.013.22
Torelli, C. J., & Rodas, M. A. (2024). Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-50812-7
Cho, H., Guo, Y., & Torelli, C. (2022). Collectivism fosters preventive behaviors to contain the spread of COVID-19: Implications for social marketing in public health. Psychology and Marketing, 39(4), 694-700. https://doi.org/10.1002/mar.21613