Additional Campus Affiliations
Vernon K. Zimmerman Faculty Fellow, Gies College of Business
Head, Business Administration
Professor, Business Administration
Recent Publications
Michel, G., Torelli, C. J., Fleck, N., & Hubert, B. (2022). Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands. Journal of Business Research, 142, 301-316. https://doi.org/10.1016/j.jbusres.2021.12.032
Cho, H., Guo, Y., & Torelli, C. (Accepted/In press). Collectivism fosters preventive behaviors to contain the spread of COVID-19: Implications for social marketing in public health. Psychology and Marketing. https://doi.org/10.1002/mar.21613
Rodas, M. A., John, D. R., & Torelli, C. J. (Accepted/In press). Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands. Journal of Consumer Research, [ucab037]. https://doi.org/10.1093/jcr/ucab037
Torelli, C. J., Oh, H., & Stoner, J. L. (2021). Cultural equity: knowledge and outcomes aspects. International Marketing Review, 38(1), 99-123. https://doi.org/10.1108/IMR-12-2018-0366
Torelli, C. J. (2021). Dissemination and consensual perceptions of nation brands: a framework for future research. International Marketing Review, 38(1), 36-45. https://doi.org/10.1108/IMR-11-2019-0266