Additional Campus Affiliations
Professor, Business Administration
Walter H. Stellner Distinguished Professor, Business Administration
Research Professor, Institute of Communications Research
Professor, Psychology
Behavioral Research Coordinator, Gies College of Business
External Links
Recent Publications
Koo, M., Shavitt, S., Lalwani, A. K., & Chinchanachokchai, S. (Accepted/In press). Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2020.03.004
Shavitt, S., & Barnes, A. J. (2020). Culture and the Consumer Journey. Journal of Retailing, 96(1), 40-54. https://doi.org/10.1016/j.jretai.2019.11.009
Shavitt, S. (2019). Diversity and Stigmatized Identity in the Marketplace: Introduction to Research Dialogue. Journal of Consumer Psychology, 29(1), 128-129. https://doi.org/10.1002/jcpy.1079
Albarracin, D., & Shavitt, S. (2018). Attitudes and Attitude Change. Annual review of psychology, 69, 299-327. https://doi.org/10.1146/annurev-psych-122216-011911
Shavitt, S. (2018). A New Version of Loss Aversion: Introduction to Research Dialogue. Journal of Consumer Psychology, 28(3), 495-496. https://doi.org/10.1002/jcpy.1054